Published on February 1st, 2013 | by Trey Cox0
Common Sense Tells Us Pictures Are More Interesting
As trial lawyers, we have to provide information in the format that our jurors require. There are many studies that document why demonstrative evidence works, but we do not need a study or a book to tell us that demonstrative evidence strengthens any presentation by making it more interesting and memorable. Ms. Bailey, my first-grade teacher, was right: show-and-tell works best because everyone can see and hear your story at the same time. The show-and-tell of demonstrative evidence focuses attention, makes evidence accessible and breathes life into evidence that would otherwise be unacceptably dull and boring. That explains why grabbing a juror’s attention, much less maintaining their focus, during the reading of a deposition is nearly impossible.