Author Archives: Trey Cox

The Weiss-McGrath Study

December 21st, 2012 | by Trey Cox

The commonsense conclusion that demonstrative evidence makes a presentation more memorable is supported by science. For example, McGraw-Hill published the [&hellip

Why Demonstrative Evidence Works

December 14th, 2012 | by Trey Cox

Commentators offer many reasons why demonstrative evidence works, but it all starts with effective communication. In today’s Internet and sound [&hellip

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